Lead our social media strategy and manage the social media team to grow our online presence.
We are looking for an experienced Social Media Manager with at least 5 years of proven experience to lead our social media department at House of Lettings. This is a senior leadership role responsible for managing our social media team and overseeing our presence across TikTok, Facebook, and Instagram. You will develop and execute our social media strategy, plan content calendars, identify emerging trends, analyse performance metrics, and ensure consistent brand messaging across all platforms. You will work closely with the marketing and lettings teams to create campaigns that generate leads, increase engagement, and grow our audience. The successful candidate will mentor and manage the social media team, review and approve content before publication, monitor KPIs, optimize performance based on analytics, and ensure our social media channels are effectively managed during business hours of 8:00 AM–5:00 PM (UK time).
What you will be doing
- Lead and manage the social media team.
- Develop and execute the overall social media strategy.
- Manage TikTok, Facebook, and Instagram.
- Plan weekly and monthly content calendars.
- Research and implement the latest social media trends.
- Oversee the creation of high-quality photo and video content.
- Review and approve all content before publication.
- Monitor engagement, reach, and conversion metrics.
- Analyse social media performance and prepare monthly reports.
- Optimise campaigns based on analytics and performance.
- Coordinate with the lettings and marketing teams.
- Ensure consistent brand identity across all platforms.
- Train, mentor, and support social media team members.
- Identify opportunities to increase followers, engagement, and lead generation.
- Manage social media operations during business hours (8:00 AM–5:00 PM UK time).
What we are looking for
- Minimum 5 years of experience as a Social Media Manager.
- Proven experience leading and managing a social media team.
- Expert knowledge of TikTok, Facebook, and Instagram.
- Strong understanding of social media algorithms, trends, and best practices.
- Experience developing content strategies and content calendars.
- Strong analytical skills with experience using social media analytics tools.
- Experience with CapCut, Canva, Adobe Creative Suite, or similar software.
- Excellent written and spoken English.
- Strong leadership, communication, and project management skills.
- Ability to manage multiple projects and meet deadlines.
- Experience in real estate marketing is an advantage.
- Portfolio demonstrating successful social media campaigns is required.
Apply for this role